---
title: "Blog"
canonical: "https://www.symios.ai/en/blog"
lang: "en"
---

# Blog

News and updates from SYMIOS on GEO, AI brand representation, and the product.

- [You ask one question. The engine asks five. How AI answers are built](https://www.symios.ai/en/blog/how-ai-answers-are-built.md): An AI engine rarely searches for your customer's question.
- [Introducing True Presence: how much does your brand really weigh in AI answers?](https://www.symios.ai/en/blog/introducing-true-presence.md): After months of study and tens of thousands of AI answers analysed, Symios introduces True Presence: the weighted measure of how much a brand is present in AI answers.
- [GEO vs SEO: two different disciplines for two different problems](https://www.symios.ai/en/blog/geo-vs-seo-two-different-disciplines-for-two-different-problems.md): SEO and GEO are not the same thing, and one does not replace the other.
- [From Viewability to Citability: the third wave of measurement in digital media](https://www.symios.ai/en/blog/from-viewability-to-citability.md): Digital media measurement has gone through three eras of accountability: viewability (being seen), suitability (being seen in the right context), citability (being represented accurately in AI answers).
- [Be cited, not just found: the new rules of brand visibility in the age of AI](https://www.symios.ai/en/blog/be-cited-not-just-found.md): The way people look for information has changed: they no longer search, they ask.